Julia is a color lover, wannabe goonie, and forever-foodie based in Philadelphia, PA.
UPenn-Botswana Partnership Logo Concept
Designed while working at Penn Medicine
This logo, mostly used as a jar label, was created for Tacy’s Homemade, a small jar and canned-goods business in Philadelphia. Tacy, the owner, had studied at culinary school in Italy and loved the look of vintage Italian posters and packaging design. Her favorite color is red, which was the basis of a retro color palette to complement 50s-inspired typography.
Laurie Anderson :: The Language of Media Linguistics Book
Created while studying abroad at Northampton University, England
Laurie Anderson is an American experimental performance artist who incorporates light, projections, and music into her work. Many times, her performances intertwine themes of social standards, politics, and the effect of modern day technology on communication.
The imagery was create by photographing projected illustrations on rough and textured surfaces, while using graphic lines to reference the literal wires that make technology available for social use. The color palette was created from the undertones of the projection’s shadows.
Wedding Invitation package design for a small, intimate and casual wedding in Philadelphia. Many guests were traveling from out of town to attend the wedding, so Albert & Kate requested a Philadelphia theme, which was highlighted by a hand drawn and abstracted version of the skyline complemented by a small image of the iconic LOVE statue.
The invitation was mounted on charcoal gray Strathmore Grandee Felt 80 lb. Cover and folded to form an inside pocket which housed the RSVP Card, Party Insert and Map.
Assortment of party invitations:
Grillout Chillout :: An annual summer grillout party
Pizza Party :: A birthday party invitation
Hip Hip Hooray :: A graduation announcement
Logo designed for interior designer and friend, Theresa Maida, that incorporates stylized imagery of a mid-century modern chair design by Pierre Paulin.
Those who aren’t familiar with this particular chair may see the orange icon as a budding flower, a representation of nature and Theresa’s LEED certification.
The bright colors bring life and exuberance to the logo, referencing Theresa’s enthusiasm and personality.
Penn Hospice and Home Care Booklet Cover Concept, Penn Medicine
Concept was inspired by the beauty of each changing season. Penn Hospice provides a beautiful and compassionate environment for patients with serious and progressive illnesses in the last season of their life.
Hand-drawn illustrations and original copy accent a neutral palette with pops of color to emphasize beauty in all situations.
Reception Invitation hosted by Penn Medicine at the Association of American Medical Colleges Conference in Boston.
Concept incorporates a calligraphic, quill pen style of typography to reference a historical setting, while still maintaining the liveliness and progress of modern day Boston.
Logo designed for a local start-up bakery, founded by three roommates. The mark represents their unity, while also referencing a fancy pastry.
