An interactive exhibit that tells the story of small farmers striving to change the way American consumers view and eat bananas.
Equal Exchange partnered with filmmakers Katherine Nagasawa and Leah Varjacques to feature Beyond The Seal, a documentary about the banana industry.
To continue driving awareness, they were looking to create an experience that made the complex problems in the banana industry, as well as the fair trade solutions, captivating and clear.
In collaboration with Equal Exchange, we designed an immersive interactive exhibit based on the documentary.
The installation offered a sensory experience of an Ecuadorian banana farm that helped spark awareness, develop empathy and inspire change.
Over the course of five months, I led the filmmakers through a collaborative exhibit design and development process. We started by organizing content, keeping the audience experience — knowledge progression, pacing, and interactive engagement — at the forefront of design at every turn.
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